{"product_id":"avid-hifi-ionic-mc-cartridge","title":"AVID HiFi Ionic (MC) Cartridge","description":"\u003ch3\u003e\u003cstrong\u003eRRP $5,199.00\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-8 col-md-8\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-8 col-md-8\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"flex-wrap col-12 col-sm-4 col-md-4 d-flex align-items-center\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-8 col-md-8\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"flex-wrap col-12 col-sm-8 col-md-6 d-flex align-items-center\"\u003e\n\u003cdiv\u003e\n\u003ch3\u003e\u003cstrong\u003eIonic\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eOffering a penetrating vision into the soundscape of your music, instruments become etched within their own space, deep into the distance, giving you a wonderful three-dimensional portrayal of the performance that makes you believe your there.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith everything rigidly encapsulated within the solid aluminium body, there is never a hint of harshness, vocals as smooth as silk or raucous and live but never with distortion. Our Ionic low output Moving coil cartridge encapsulates all that is good about our designs in an attractive package, keeping true to our original design principles, but so much more affordable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cem\u003e\"It exuded scale and room-filling power\"\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e-Ken Kessler\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"order-2 col-12 col-lg-6 order-lg-1\"\u003e\n\u003cdiv class=\"products\"\u003e\n\u003cdiv class=\"product\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12\"\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"key-features\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cem\u003e\u003cstrong\u003eAluminium Tube Cantilever\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cem\u003e\u003cstrong\u003eEliptical Diamond Stylus\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cem\u003e\u003cstrong\u003eAero Grade Aluminium Body\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cem\u003e\u003cstrong\u003eRealisim To Your Records\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"order-1 col-12 col-lg-6 order-lg-2\"\u003e\n\u003ch3\u003e\u003cstrong\u003eFlagship Principles\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEmploying the same approach to removing vibration away from the critical stylus point by using the same machined cartridge body allows vibration to pass into the tonearm rather than feeding back to the cantilever assembly, reducing the commonly heard 'needle-talk'.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDespite this being our entry model, we have managed to retain the same magnet assembly and coils, keeping cantilever dynamic inertia low, reducing the potential risk of record damage and making sure surface noise is low.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cem\u003e\"Enjoyable sound of vinyl to the highest level.\"\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e-Olaf Storm\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"flex-wrap col-12 col-md-6 d-flex align-items-center\"\u003e\u003cimg src=\"https:\/\/www.avidhifi.com\/storage\/uploads\/cms\/image\/164\/604b9fcb72f23\/IONIC%2001-720x720-resize.png?token=6d13a08a657c3e82b0474e4af062ca97\" alt=\"awaken your music\" data-pagespeed-url-hash=\"467278018\" class=\"img-fluid\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"flex-wrap col-12 col-md-6 col-lg-6 d-flex align-items-center\"\u003e\n\u003cdiv\u003e\n\u003ch3\u003e\u003cstrong\u003eAwaken Your Music\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWith the Ionic cartridge on your turntable, you are guaranteed an outstanding musical performance from all your vinyl, bringing life and realism into your living room. Vocals leap out from the silent background and offering a deep soundstage that puts you in the audience, living with the music, the performance drawing you in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eClassical and opera aficionados will love the silent backgrounds and pin-point placement of instruments and singers, whilst rock fans will delight in the bass power and dynamic speed and precision, keeping the beat sure footed and secure. There is something for everyone with the Ionic.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12\"\u003e\n\u003ch3\u003e\u003cstrong\u003eRelated Products\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\" class=\"related-products\"\u003e\u003ca href=\"https:\/\/playbackdistribution.com\/products\/avid-hifi-pelsus-phonostage\" class=\"product\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0786\/1017\/0133\/files\/SUG-PS-02-PULSUS-V1_240x240.jpg?v=1756660477\"\u003e \u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv id=\"reviews\" class=\"col-12 faq no-padding-expand reviews\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003cdiv class=\"card-header\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"text-right col-2 d-flex align-items-center justify-content-end\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"text-right col-2 d-flex align-items-center justify-content-end\"\u003e\n\u003ctable width=\"100%\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 45.1721%;\"\u003e \n\u003ch3\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 54.4669%;\"\u003e\u003cbr\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 45.1721%;\"\u003e\u003cstrong\u003eTYPE:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 54.4669%;\"\u003eMOVING COIL\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 45.1721%;\"\u003e\u003cstrong\u003eOUTPUT VOLTAGE:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 54.4669%;\"\u003e0.32mV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 45.1721%;\"\u003e\u003cstrong\u003eFREQUENCY RESPONSE:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 54.4669%;\"\u003e15Hz-25KHz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 45.1721%;\"\u003e\u003cstrong\u003eTRACKING FORCE:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 54.4669%;\"\u003e2.0gr (±0.2gr)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 45.1721%;\"\u003e\u003cstrong\u003eLOAD IMPEDANCE:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 54.4669%;\"\u003e\u0026gt;100Ω\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 45.1721%;\"\u003e\u003cstrong\u003eCANTILEVER MATERIAL:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 54.4669%;\"\u003eALUMINIUM \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 45.1721%;\"\u003e\u003cstrong\u003eSTYLUS PROFILE:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 54.4669%;\"\u003eELIPTICAL\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 45.1721%;\"\u003e\u003cstrong\u003eSTYLUS MATERIAL:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 54.4669%;\"\u003eSOLID DIAMOND\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 45.1721%;\"\u003e\u003cstrong\u003eNET WEIGHT:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 54.4669%;\"\u003e9.1gr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-8 col-md-8\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"flex-wrap col-12 col-sm-4 col-md-4 d-flex align-items-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AVID","offers":[{"title":"Default Title","offer_id":47214651080891,"sku":"AVIDICONICMC","price":5199.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/1221\/0363\/files\/IONIC-720x720-resize.png?v=1778276832","url":"https:\/\/truenorthdistribution.com\/products\/avid-hifi-ionic-mc-cartridge","provider":"True North Distribution","version":"1.0","type":"link"}