{"product_id":"avid-hifi-boron-mc-cartridge","title":"AVID HiFi Boron (MC) Cartridge","description":"\u003ch3\u003e\u003cstrong\u003eRRP $8,999.00\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-8 col-md-8\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-8 col-md-8\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"flex-wrap col-12 col-sm-4 col-md-4 d-flex align-items-center\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"flex-wrap col-12 col-sm-8 col-md-6 d-flex align-items-center\"\u003e\n\u003cdiv\u003e\n\u003ch3\u003e\u003cstrong\u003eBoron\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eLuxuriously black in finish, as the name announces, Boron has been employed for the cantilever. Light and stiff, it’s a perfect material for this application and coupled with the micro ridge stylus, offers a silky-smooth sound with the openness and pace of its big brother. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGrooves are negotiated without any fluster, offering up the musical entirety of your records with a dynamic, life like presentation and drawing you into the performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\"I once more heard a rich and glorious midband\"\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003cem\u003e-Ken Kessler\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"order-2 col-12 col-lg-6 order-lg-1\"\u003e\n\u003cdiv class=\"products\"\u003e\n\u003cdiv class=\"product\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12\"\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"key-features\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cem\u003e\u003cstrong\u003eSolid Boron Cantilever\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cem\u003e\u003cstrong\u003eMicro Ridge Diamond Stylus\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cem\u003e\u003cstrong\u003eThree Dimensional Sound Stage\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cem\u003e\u003cstrong\u003eExceptionally Low Needle Talk\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"order-1 col-12 col-lg-6 order-lg-2\"\u003e\n\u003ch3\u003e\u003cstrong\u003eWindow Of Sound\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eSurface noise, the scourge of playing vinyl records disappears to almost vanishing point using the micro ridge stylus and reducing the commonly heard 'needle-talk' which causes distortion and damages records.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe low moving mass and length of the cantilever assembly provides excellent tracking and fine information retrieval for a rich, true to life sound. Boron opens a glorious window of sound.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cem\u003e\"What’s not to like?\"\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e-Stuart Smith\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"flex-wrap col-12 col-md-6 d-flex align-items-center\"\u003e\u003cimg src=\"https:\/\/www.avidhifi.com\/storage\/uploads\/cms\/image\/161\/603261a8ae423\/BORON%2002-720x720-resize.png?token=30a4f99031fa7c0b2c31dc0f064c1941\" alt=\"optimal sound\" data-pagespeed-url-hash=\"3489526349\" class=\"img-fluid\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"flex-wrap col-12 col-md-6 col-lg-6 d-flex align-items-center\"\u003e\n\u003cdiv\u003e\n\u003ch3\u003e\u003cstrong\u003eOptimal Sound\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eInstalling the Boron is a pleasure, leaving you to enjoy the music rather than anxious that set up is less than perfect. The square angled design of the body and extending cantilever allow for accurate, easy installation and precise alignment for optimal sound reproduction and with a purpose designed stylus guard offering protection whilst not in use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003cem\u003e\"Delivers a sensational sound performance.\"\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e- Lothar Brandt\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12\"\u003e\n\u003ch3\u003e\u003cstrong\u003eRelated Products\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\" class=\"related-products\"\u003e\n\u003ca href=\"https:\/\/playbackdistribution.com\/products\/avid-hifi-acutus-classic-turntable\" class=\"product\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0786\/1017\/0133\/files\/SUG-TT-03-ACUTUS-CLASSIC-v3_240x240.jpg?v=1756643532\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/playbackdistribution.com\/products\/avid-hifi-nexus-v2-tonearm\" class=\"product\"\u003e\u003cimg style=\"margin-bottom: 10px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0786\/1017\/0133\/files\/SUG_NEXUS_TONEARM_240x240.png?v=1756547801\"\u003e\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv id=\"reviews\" class=\"col-12 faq no-padding-expand reviews\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003cdiv class=\"card-header\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"text-right col-2 d-flex align-items-center justify-content-end\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"text-right col-2 d-flex align-items-center justify-content-end\"\u003e\n\u003ctable width=\"100%\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.1721%;\"\u003e \n\u003ch3\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 49.4669%;\"\u003e\u003cbr\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.1721%;\"\u003e\u003cstrong\u003eTYPE:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49.4669%;\"\u003eMOVING COIL\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.1721%;\"\u003e\u003cstrong\u003eOUTPUT VOLTAGE:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49.4669%;\"\u003e0.32mV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.1721%;\"\u003e\u003cstrong\u003eFREQUENCY RESPONSE:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49.4669%;\"\u003e10Hz-45KHz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.1721%;\"\u003e\u003cstrong\u003eTRACKING FORCE:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49.4669%;\"\u003e2.0gr (±0.2gr)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.1721%;\"\u003e\u003cstrong\u003eLOAD IMPEDANCE:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49.4669%;\"\u003e\u0026gt;100Ω\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.1721%;\"\u003e\u003cstrong\u003eCANTILEVER MATERIAL:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49.4669%;\"\u003eBORON\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.1721%;\"\u003e\u003cstrong\u003eSTYLUS PROFILE:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49.4669%;\"\u003eMICRO-RIDGE\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.1721%;\"\u003e\u003cstrong\u003eSTYLUS MATERIAL:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49.4669%;\"\u003eSOLID DIAMOND\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 50.1721%;\"\u003e\u003cstrong\u003eNET WEIGHT:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49.4669%;\"\u003e9.1gr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-8 col-md-8\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-sm-6\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AVID","offers":[{"title":"Default Title","offer_id":47214651048123,"sku":"AVIDBORONMC","price":8999.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/1221\/0363\/files\/BORON-720x720-resize.png?v=1778279367","url":"https:\/\/truenorthdistribution.com\/products\/avid-hifi-boron-mc-cartridge","provider":"True North Distribution","version":"1.0","type":"link"}